Privacy Policy

1. Introduction

Synthra is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect information when you interact with our AI implementation consulting services.

This policy applies to all personal data we collect through our website, email communications, client engagements, and any other interactions with our services.

For questions about this policy or how we handle your data, please contact us at [email protected]

2. Information We Collect

2.1 Information You Provide Directly

We collect information that you voluntarily provide when you:

• Fill out contact forms on our website
• Send us email inquiries
• Engage our consulting services
• Participate in client meetings or workshops
• Subscribe to our newsletters or communications

This information may include: name, email address, phone number, organization name, job title, and any other information you choose to provide in communications with us.

2.2 Information Collected Automatically

When you visit our website, we may automatically collect certain technical information, including:

• IP address and general location data
• Browser type and version
• Operating system
• Pages visited and time spent on our website
• Referring website addresses

2.3 Cookies and Similar Technologies

We use cookies and similar technologies to improve your browsing experience and analyze website usage. For detailed information about our cookie practices, please see our Cookie Policy.

3. How We Use Your Information

We use the collected information for the following purposes:

3.1 Service Delivery

• Responding to your inquiries and requests
• Providing our AI implementation consulting services
• Communicating about projects and deliverables
• Scheduling meetings and managing client relationships

3.2 Business Operations

• Improving our services and website functionality
• Conducting internal analytics and research
• Maintaining business records and documentation
• Complying with legal and regulatory requirements

3.3 Marketing Communications

• Sending newsletters and updates about our services (with your consent)
• Sharing relevant industry insights and educational content
• Notifying you of service changes or new offerings

You can opt out of marketing communications at any time by using the unsubscribe link in our emails or contacting us directly.

4. Legal Basis for Processing

Under Thailand's Personal Data Protection Act (PDPA) and international data protection regulations, we process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary to fulfill our consulting services agreement with you
• Legitimate Interest: Processing necessary for our business operations and improvement of services
• Consent: Processing based on your explicit consent for specific purposes such as marketing communications
• Legal Obligation: Processing required to comply with applicable laws and regulations

5. Data Sharing and Disclosure

We do not sell your personal data. We may share your information only in the following circumstances:

5.1 Service Providers

We may share data with trusted third-party service providers who assist us in operating our business, such as email service providers, web hosting services, and analytics platforms. These providers are contractually obligated to protect your data and use it only for the purposes we specify.

5.2 Legal Requirements

We may disclose your information when required by law, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections outlined in this policy.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Secure server infrastructure with regular security updates
• Access controls limiting data access to authorized personnel only
• Regular security assessments and monitoring
• Employee training on data protection and security practices

While we strive to protect your personal data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but remain committed to maintaining industry-standard protective measures.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including:

• Active Client Data: Maintained throughout the duration of our service relationship and for up to 3 years after completion of services
• Inquiry Data: Retained for up to 2 years from last contact to facilitate follow-up communications
• Marketing Communications: Maintained until you opt out or withdraw consent
• Legal and Tax Records: Retained for the period required by applicable laws (typically 7 years in Thailand)

When data is no longer needed, we securely delete or anonymize it in accordance with our data retention procedures.

8. Your Rights

Under the Thailand Personal Data Protection Act (PDPA) and other applicable data protection regulations, you have the following rights regarding your personal data:

8.1 Right to Access

You have the right to request access to the personal data we hold about you and obtain a copy of it.

8.2 Right to Rectification

You can request correction of inaccurate or incomplete personal data we maintain about you.

8.3 Right to Erasure

In certain circumstances, you can request deletion of your personal data, subject to legal retention requirements.

8.4 Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller.

8.5 Right to Object

You can object to processing of your personal data for direct marketing purposes or when processing is based on legitimate interests.

8.6 Right to Withdraw Consent

Where processing is based on your consent, you have the right to withdraw that consent at any time.

8.7 Right to Lodge a Complaint

If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the Personal Data Protection Committee of Thailand or other relevant supervisory authority.

To exercise any of these rights, please contact us at:

Email: [email protected]

We will respond to your request within 30 days as required by applicable law.

9. International Data Transfers

We primarily operate within Thailand. However, some of our service providers may be located in other countries. When we transfer personal data outside Thailand, we ensure appropriate safeguards are in place, such as:

• Standard contractual clauses approved by relevant authorities
• Adequacy decisions by competent data protection authorities
• Other legally recognized transfer mechanisms

10. Third-Party Links

Our website may contain links to third-party websites, services, or resources. This Privacy Policy does not apply to those external sites. We encourage you to review the privacy policies of any third-party sites you visit, as we are not responsible for their privacy practices or content.

11. Children's Privacy

Our services are intended for use by organizations and business professionals. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that we have inadvertently collected data from a minor, we will take steps to delete that information promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending you an email notification if you are an active client or subscriber

Your continued use of our services after changes become effective constitutes acceptance of the updated policy.

13. Contact Information

For questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact: